I had the opportunity to collaborate with Iatai Enterprise company to redesign the Visa Reward app.
I served as the UI Designer for this project, working closely with the product management, engineers to organize our sprints.
iOS & Android application
In our design process, we use low-fidelity sketches as our starting point for visual design.
We find that this is the best way to illustrate the concepts that we are trying to build out and it is also a great way to explore many different ideas without significant time and resource investment. User testing is incorporated into our sketching process with paper prototyping and we are able to see what ideas have the potential to work and which ones don’t. We also simply enjoy the process of throwing a lot of ideas out there and this is one of the best ways to do it
As designers, compare the role that we play in product development to that of architects in the construction of a building (hence the term information architecture). The sitemap is our blueprint for how a product will be structured and provides the outline of how we will design (“build”) it.
Selected samples of the high fidelity wireframes designed for the Salad Design App.